Our Story
Founded in 2024 in London by Luca Soares Borchers and Jannik Nuedling, Amare Vella was born from the belief that true luxury lies in the balance between timeless elegance and bold ambition.
Our sunglasses are handcrafted in limited quantities using Mazzucchelli acetate, a premium, sustainable material sourced from Italy. This ensures not only exceptional quality and durability but also a responsible approach to luxury — because real excellence respects its origin.
As a brand, we aim to build more than products — we aim to build a legacy. One that connects the worlds of luxury, sport, and culture through storytelling, precision, and passion.
Welcome to Amare Vella.
Welcome to something greater.
Inner Circle
The Amare Vella Inner Circle isn’t a subscription, a discount club, or something you simply sign up for — it’s access and it becomes a door that opens to what others will never see.
Members gain access to pieces that will never be released publicly, exclusive drops available only within the Circle, and early access to upcoming collections before anyone else.
The Inner Circle is not about following — it’s about belonging to a group that sets the tone. Those who are in don’t just wear Amare Vella — they represent it.
We believe the future of fashion is responsible, timeless, and personal and we’re here to lead the way.