The Story
Founded in 2024 in London by Luca Soares Borchers, Amare Vella was born from the belief that true luxury lies in the balance between timeless elegance and bold ambition.
Our sunglasses are handcrafted in limited quantities using Mazzucchelli acetate, a premium, sustainable material sourced from Italy. This ensures not only exceptional quality and durability but also a responsible approach to luxury — because real excellence respects its origin.
As a brand, we aim to build more than products — we aim to build a legacy. One that connects the worlds of luxury, sport, and culture through storytelling, precision, and passion.
Welcome to Amare Vella.
Welcome to something greater.
The Meaning of Amare Vella
The name Amare Vella is rooted in romance languages and carries a philosophy at its core.
Amare means to love — a deep, intentional kind of love. Not fleeting emotion, but devotion. The kind of love that drives discipline, passion, and purpose.
Vella draws from vie — life. It represents the journey we live, the paths we choose, and the experiences that shape who we become.
Together, Amare Vella stands for:
Loving the life you are building.
It is a reminder to move with intention, to pursue excellence with heart, and to carry ambition with elegance. To appreciate the process as much as the destination.
Amare Vella is not only about what you wear —
it is about how you live, what you stand for, and the quiet confidence of those who choose their own direction.